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  • Nike MV4
    January2008

    Nike MV4 Styleframe vertical

    Starting on a black screen, the camera hovers up to reveal an abstract Line which cuts the screen in two. The upper part reveals a beautiful starry sky, while the lower part is an abstract, black, shiny object – yet only definded through it’s shimmering highlight. As the camera pulls away, we see this reflective object pass by, gradually revealing more of it’s beautiful, slightly transparent nature.

    In the background a subtle fade of light gets more and more intense, building up a distant surface in space. The camera pans down so we can see the tip of the object. We realize it’s approaching a planet.

    Suddenly delicate lines begin to form in front of the object and the camera begins to shake. As it pulls further away, we see the dark silhuette of the Mercurial Vapor 4, as it enters the Atmosphere of a planet like a blazing fast meteorite.
    The lines dancing around it’s tip intensify and start to glow in all colours of the spectrum. The shapes dances and flows around the shoe soft and very energetic at the same time. The colours become hotter and hotter, leaning more to the red side of the spectrum. The lines become more dense, overlaying and building up intricate moiree patterns.
    The side of the shoe gets lit and as the shoe is just passing camera in full frame, the orange surface gets revealed out of the shadows by the aurora.

    The camera comes to a halt and the shoe zips out of screen, leaving behind the orange and red oscillating flames. We pause for a moment and suddenly we see a bright pulse of light emitting from the horizon of the planet. For only a couple of frames, we see the remaining flames getring blown into camera, then the whole screen turns white.

    As the flash of light diminishes, we spot a beautifully abstract, stylized dome of light growing majestic in the sky.

    Nike MV4 Styleframe vertical

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    Psyop Logo Small
    A Spot by PSYOP

    Directed by
    Mate Steinforth

    3D
    Jan Bitzer
    Mate Steinforth
    Chris Bach

    Produced by
    Carl Walters

    Executive Producer
    Angela Bowen